SHERI GOLDSTROM sits at the center of all of the Goldstrom family ventures. Hers is the demanding job of watching and checking all the details of dealings and charitable efforts. She is firm and ever working to be fair about how best to handle requests for help, offers of business dealings, and contracted work to maintain the museums and office spaces and properties.
Sheri attended Las Vegas Day School and graduated from Gorman High School in 1984, and the exigencies of her mom and dad’s enterprises and her own as yet unrecognized management talents worked their way into her world with a development of her understandings and skills from the ground up and from that time forward. Sheri married Pat Harris in 1986, and daughters Amanda and Courtney were born shortly afterwards. Sheri and Pat share the joy of their daughters.
Sheri first earned her Commercial Driver’s License and began hauling debris and scrap from the Goldstrom Enterprises demolition of the Stardust, Dunes, and Hacienda hotels and casinos, among other notable work projects. A picture on the wall of her office shows her standing next to a 18-wheeler, a 1989 Peterbilt with a 13-speed transmission. She notes proudly (and impresses in doing so) that she learned to drive on a 1969 twin-stick Peterbilt. Sheri’s participation in the family businessses was advanced, tragically, with the early deaths of her two brothers, Rick who died at 30 and Randy who died at age 32. She then moved into a closer relationship with her mother who she says was and is the brains of the family achievement. It is perhaps unintentionally disrespectful to think of a mother-daughter relationship as being a mentorship, but here was indeed something beyond a mother’s affection for her daughter as the astute Shirley Goldstrom guided Sheri through the intricacies of careful work in the field and critical intelligence in the office. Sheri moved into the office in 1996 and successfully took on the responsibilities of bidding and inter-business public relations. Sheri also is deeply respectful of dad Art’s strategic business acumen and, at times, thundering good sense, and she knows that she absorbed a great deal of her own skills from his closeness and example of hard work.
Sheri Goldstrom is also a lover of cars and antiques and artifacts of the various eras in popular American culture and entertainment. She is reluctant to name one favorite car of the many (about 180) in the Goldstrom collection, but when pressed she talks about a 1949 Chevy fastback and a 1932 Ford periwinkle purple roadster and a 1956 Ford Pickup. For all of her strengths, she has not lost the honest and basic emotional response to beautiful cars aside from their intrinsic beauty and value, and Sheri continues to organize and coordinate the museum and the car collection with skill and thoughtfulness.
ART GOLDSTROM is not an easy man to write about. One can easily slip into the somewhat wondrous details about the things he has done: a young man who started as a jack-of-all-trades for Lincoln Welding and later hauled gravel to and around construction sites; who with his wife, Shirley, began a general contracting and demolition business, Goldstrom Enterprises, that went on to notable successes; and how he and Shirley and daughter Sheri have put together such a remarkable collection of cars and antiques and artifacts. However, there is an aspect of the man that can easily be lost in an outline about the work he has done.
One can only say some simple things about Art Goldstrom: he says very little, but what he does say is freighted with good sense; if his efforts are fruitful, and they are, that is a reflection of his strong work ethic; he knows the social landscape well, and his wit fits perfectly into the interstices of fact, fiction, and fun. Simply, Art is an enormously talented businessman, a hot rodder, and a thoughtful man.
Repeatedly, the Goldstrom family is called “down-to-earth” and genuinely “good people,” and Art is at the center of that constellation.
SHIRLEY GOLDSTROM is a private woman who has quietly collected era-specific antiques and artifacts and memorabilia that bridge the worlds of art, entertainment, music, and sports. She was born in Denver, Colorado, where her parents and family had a pig farm which she remembers fondly. Her dad died when she was very young, and her mother moved in with her parents in San Bernardino, California, when she was nine years old. Her maternal grandparents became her custodial parents although her mother remained with her. When her mother remarried, Shirley moved to Las Vegas, Nevada, with her mom and her stepdad who was a salesman and a refrigeration technician. She was only sixteen years into her life when she met Arthur L. Goldstrom, and she and Art eloped without any members of the family other than an aunt and uncle knowing. Shirley began her life of achievement at 18 years old with the birth of her first child, and now she joins Art in celebrating their 60th anniversary.
Shirley was a successful retailer who had a handbag shop for more than six years, and she also had a dress shop at Flamingo and Windmill for more than five years. Politically astute, Shirley cultivated friendships with judges and governors, and she would regularly attend county and city policy meetings. She actively helped to organizeWomen in Construction which she headed for two years. An excellent bowler for some 30 years, Shirley competed locally and regionally and nationally; she has a lifetime average of 190 that included occasional 300 games. Shirley became the guiding hand of the family collections when she decided that Art should not continue to restore and then sell his antique cars and hot rods. The collection of 180 or more cars began then, and Shirley’s own museum collection somehow came to be thought of as secondary to that collection when in fact it was a continuation of her own astute historical sense and collecting. Art, however, gives her full credit for the success of their combined ventures.
Shirley and Art had three children, Randy, Rick, and Sheri. Both she and Art have borne the sorrow of the early deaths of both Randy and Rick, but Randy’s two children (her grandchildren) Chris and Art, Jr., have graced her life with great grandchildren Randy, Cheyenne, and Danielle. Sheri in turn presented her and Art with two granddaughters, Amanda and Courtney.
Shirley actively supports the Boys and Girls Clubs of Southern Nevada, the American Parkinson Disease Association of Southern Nevada, and, on a more personal level, she crochets hats and blankets for local cancer patients.